OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. Overview Dolead generates sales-ready leads via paid marketing campaigns in Europe and the U.S., thanks to its proprietary technology and industry- focused approach to ensure long-term growth for businesses. Since 2018, the company has leveraged Outbrain‘s proprietary technology to generate leads at very competitive CPAs. In its constant search for more qualified leads at better costs, particularly in the insurance, energy, and education sectors, Dolead tested Outbrain‘s Conversion Bid Strategy (CBS) tool to improve profitability through an optimized cost-per-lead strategy. Conversion Bid Strategy is a tool that automatically optimizes campaigns towards the best

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