Making Everything Awesome in Europe Everybody loves Lego – when we were asked to go to Europe to help Warner Bros promote a new movie based on their toys, we couldn’t wait to start playing. We built a unique mobile broadcasting space for local market media that really captured the colour and character of the famous brand. VIP visitors were invited to build a Lego car and lm their own movie trailer and the lm’s animated stars were there to greet the guests. LEGO Movie RoadshowThe Result 11 events in 5 countries over 5 weeks 11 events in 5 countries over 5 weeks 4,227 visitors came on board 4,227 visitors came on board 1,691 personalised movie trailers were made 1,691 personalised movie trailers were madeOur Challenger Truck Modern and spacious, the Challenger exhibition trailers make a re

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