Challenge Following a signicant investment in updating its most popular titles to Blu-ray, 20th Century Fox was keen to promote the availability and quality improvement of the famous Fox movies available, as well as new releases such as the multimillion-dollar Avatar. As a more expensive alternative to DVDs, Fox needed a way of taking the product directly to consumers to communicate the dierences face to face. Eager to also support key European retail partners, the experience also needed to be immersive and experiential to create a viral eect beyond the roadshow. 20th Century Fox RoadshowSolution Taking the lm studio as inspiration, we designed a three-part experience to meet their objectives. A mini-cinema greeted visitors, lined with iconic movie posters, high quality TVs and sound

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