Case Study

Learn Why Social Media Analysis is Your Critical First Step

Learn Why Social Media Analysis is Your Critical First Step

Pages 10 Pages

Learn Why Social Media Analysis is Your Critical First Step Recently, American Airlines announced that it plans to deploy iPads in all of its cockpits as part of a new electronic flight bag program for pilots. Carrying both safety and environmental benefits, the program promises millions in fuel savings-- a laudable green initiative. But the marketer in me naturally considers the implications of such a move on the American Airlines b

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