Case Study

Advertising Effectiveness

Advertising Effectiveness

Pages 11 Pages

PROPRIETARY & CONFIDENTIAL © CRIMSON HEXAGON, INC. 2013. ALL RIGHTS RESERVED. COMPANY & TECHNOLOGY OVERVIEW CONSUMER PACKAGED GOODS PROPRIETARY & CONFIDENTIAL © CRIMSON HEXAGON, INC. 2013. ALL RIGHTS RESERVED. FIRM: GlaxoSmithKline; Lucozade Sport BUSINESS QUESTIONS: (1) How did consumers react to Lucozade Sport’s “Last Man Standing” campaign? (2) What was the impact on the Lucozade brand? METH

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