Leapbit is a Zagreb-based software development company specializing in iGaming and sports betting. Having been successfully operating since 2018., the company decided to focus even more on its employer branding efforts, and for that reason, they utilized Mediatoolkit. Željka Babic, Leapbit’s CMO, talked us through their marketing strategy, activities, and goals to better understand how Mediatoolkit helps in the process of presenting the employer experience the company offers. Her primary responsibilities include the full marketing scope: conceptualizing, conducting, measuring, reporting, and optimizing the campaigns that shed light on Leapbit’s employee value proposition. L e a p b i t Location Company type Croatia Software development CASE STUDY We talked to... Željka Babic CMOLEAPBIT “We

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