404 AGENCY Elements of AI project is a global educational course about the basics of artificial intelligence. This free course was launched in Finland with the goal of democratization and spreading knowledge about artificial intelligence. In Croatia, the interest was widespread - from elementary schools to faculties, business community and even senior citizens. In the first week, over 10 000 people enrolled in the course. Furthermore, the interest in the course in Croatia was one of the highest in the European Union. Elements of AI CASE STUDY For this Case Study, we talked to Luka Bojic, a PR Consultant from 404 agency who was a communication partner on the Elements of AI project. Luka has been working for three years in 404 agency where he started as a student intern. His job ranges from

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