CircuitMess is a DIY electronic devices company that started in a garage back in 2017 when Albert Gajšak, still in high school, founded the company encouraged by his love for electronics and technical sciences. By bringing new light to electronics and programming, they aim to make it accessible for everyone. Today, CircuitMess is collaborating with Warner Bros. for their latest project, a DIY AI-powered Batmobile. For this purpose, they started a Kickstarter campaign that was funded in 2 hours and raised just shy of $390K. For this Case Study, we reached out to Mihael Gelo, a Business Development Representative who has been a part of CircuitMess since early 2021 and focuses primarily on developing B2B channels and a distributor network. We discussed how Mediatoolkit impacted the outstandin

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