TBWA is an international creative, messaging, and branding marketing agency that is a part of Omnicom Group. They overview the whole business and performance of each market in addition to market research and data governance. For this case study, we talked to Resa Prasetyo, Regional data and analytics director for Asia and Oceania. He’s been working for the agency for more than two years. His primary responsibilities are to provide valuable insights recommendations related to data, lead data- related projects, and adopt new technologies. T B W A Location Company type Thailand Marketing agency CASE STUDY We talked to... Resa Prasetyo Regional data and analytics director for Asia and OceaniaTBWA They wanted to centralise everything in terms of methodology and how they get data and insights.

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