Creating a Disruptive Business Model for Cardiac Care in India Heart disease is the number one killer in India, with millions dying due to lack of access to treatments. Medtronic, the world’s largest maker of medical devices, called on Innosight to create a new business model to expand access to technologies such as implantable pacemakers. Client Impact IDENTIFYING BARRIERS TO CARDIAC CARE Across India, heart disease has been rising, with some studies estimating that this nation of 1 billion accounts for 60% of the world’s heart disease. Since most people don’t have health insurance, only a tiny percentage can afford proper cardiac care. As the world’s leading company dedicated to medical devices, Medtronic established a presence in India thirty years ago. But to reach the masses o

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