Leading OTA achieves 6.2% increase in bookings with in-app messages Head of Digital Marketing In-app messages have become a big success in terms of encouraging customers to log in and claim app promotions. In-app messages provided us with the opportunity to reach out to our target audience right on their screens, when they were already engaged with our app. Insider’s marketing consultants were great in helping us improve our mobile in-app engagement and leverage this channel to drive bookings.Founded in 2009, the online travel agency works with more than 235,000 hotels and 312 airlines around the world. Their app has around 1.2M monthly users and has been found to deliver a highly convenient experience to travellers. About Increasing app downloads with mobile-only deals

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