1:21 ROI 957 bookings influenced June - Oct 2018 Overview 13.12% click-to-conversion rateChallenge Beautiful Bedrooms by Fuller’s consists of 32 boutique pubs and historic hotels in the UK. The company that started life as a brewery prides itself on providing traditional, personal hospitality across all properties. In April 2018, Fuller’s joined forces with Triptease to help bring this sense of personalised service to their hotel websites and to drive more direct bookings. “We were trying to reduce the numbers of commissioned bookings we had through OTA, ” says John Edwards, Marketing Executive at Beautiful Bedrooms by Fuller’s. “Trying to entice customers to stay direct was challenging, so Triptease was brought on board to increase number of bookings we had on our websites. ” Full

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