CASE STUDY LEADING NETWORK SECURITY PROVIDER www.INFUSEmedia.comHighlights Background Challenge A leading network security provider, INFUSEmedia’s client offers privileged account management solutions. The publicly traded company has over 3,000 clients in a variety of industries, including financial services, energy, retail, and healthcare. Protecting the information assets, infrastructure and applications for several Fortune 100 companies, the brand’s success is predominantly attributed to its direct sales and marketing efforts. Like most B2B organizations, the client’s revenue and growth are dependent on customer acquisition. Given the range of its target audiences and the ultra-competitive nature of the IT security market, the client wanted to drive engagement with its named acc

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