Leading European Bookstore Chain Modernizing to meet changing customer expectations Challenge A book retailer with more than 250 locations across Europe was using a custom IBM® i application based on a JDA merchandise and operations system. In addition to driving sales, margin, and cash flow, the system provided critical purchasing, receiving, physical inventory, pricing, and item data to staff at the stores. This system sits at the heart of the retail chain’s IT infrastructure. As graphical user interfaces and mobile applications have become the standard, the retailer’s customers and booksellers alike have come to see the system’s green-on-black interface as increasingly anachronistic and an obstacle to meeting customer expectations. In particular, booksellers were often fr

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