International Publisher of Daily Business News The Company is one of the world’s leading business news organizations. It is recognized internationally for its authority, integrity and accuracy in providing essential news, commentary, data and analysis for the global business community. Business Opportunity The Company underwent a big transformation from print to digital, with the new business model focused on subscription revenue in place of advertising revenue. The Company was looking for a solution to democratize BI throughout the organi- zation and drive the Company in new directions. Objectives were to: • Transition from an ad revenue-based business to a subscription revenue model • Enable a deep understanding of subscriber base—who they are, content preferences,

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