Global Agency The Company is the global leader in digital advertising solutions with 285 offices in over 80 countries worldwide. It has 18,000+ employees and works with national and multinational advertisers in all industries to help them effectively communicate with their target audiences. Business Opportunity The Company has grown at a tremendous rate over the years. With hundreds of offices worldwide, it needed consistent and maintainable metrics and definitions across the global organization. Additionally, it wanted to provide advertisers with individualized, value-added insights from their respective ad campaigns. Objec- tives were to: • Have consistent metrics and definitions across a worldwide network of agencies and sub-agencies • Provide individualized, value-added

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