Case Study Jaguar Land Rover is a company that brings together two much loved, highly prestigious British car brands. After Tata Motors acquired Jaguar and Land Rover from Ford in 2008, it merged the two marques into a single company and its success has flourished, with memorable vehicles and innovative technologies that add to a long-lasting legacy. The New Discovery Sport is the first in a new generation of Land Rover SUV design. This is a modern, relevant and compelling vehicle, with its well-proportioned compact body and purposeful stance. Its distinctive silhouette and beautifully sculptured surfaces all combine to create a vehicle that truly connects on an emotional level. Land Rover - New Discovery SportCase Study - Land Rover Campaign Objectives Duration Measurments Drive pur

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