Case Study Max Factor is a brand with a strong heritage rooted in make-up artistry. It was founded over one hundred years ago by Mr. Max Factor, a leading make-up artist with a passion for creating innovative products that enabled women to achieve their glamour potential. Max FactorCase Study - Max Factor Campaign Objectives Duration Measurments Drive purchase intent and brand recall. Promote the new offer. Target audience in real time at specific locations with tailored messages. Drive footfall to the respective geo fenced outlets. 1 Month Click through rate Post click engagementsInteractive Rich Media and Geo Plus. Targeted users were encountered with various attractive call to action mobile ad placements which all led to the special rich media execution. AdFalcon team designed a

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