A CASE STUDY: Lamar Graphics selected Personiv to grow their out-of-home advertising design team. Quality Creative PRODUCTION In 2012, Lamar was seeking an outsourcing partner to help with steadily increasing creative demands in their Art Department. With consistent growth over 12 years, and their capacity to onboard new artists reaching its height, they knew they needed to find another solution to meet their production demands and lower costs. Lamar engaged with Personiv’s creative services team to take on a portion of their workload, and the relationship grew from there. Now, Personiv graphic design teams create out-of-home billboards for Lamar clients with a group of nearly 20 designers, producing upwards of 2,000 billboard designs per month. “By outsourcing, we are able to

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