Lakeside Mall - Holiday Campaign Campaign Objective Lakeside Mall launched an out of home and mobile campaign to attract shoppers to the mall during holiday season. The mobile campaign targeted fashionista’s aged 25-49 and young moth- ers by geo-fencing children’s stores and attractions, affluent neighborhoods, elegant restaurants, and competitor shopping areas. The campaign measured the success of out of home in driving conversions both online and in-store. The conversion pixel attribution measured 108 conversions from the mobile ad to the Lakeside Mall website. The foot fall study measured the number of device IDs that entered the mall after exposure to the billboard and mobile campaign. This data concluded there were 10,818 total verified walk ins, which includes du

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