Starbucks needed to get consumers into their stores during the busy holiday season, when most people were already short on time
Starbucks needed to get consumers into their stores during the busy holiday season, when most people were already short on time
1 PagesProblem The holidays meant additional products to sell and a charity drive for Starbucks. Starbucks needed to get consumers into their stores during the busy holiday season, when most people were already short on time. Solution Use the outdoor medium to communicate to customers that Starbuck’s has holiday gifts, and provides relaxation from holiday anxiety. Also, remind consumers that the holiday season is a time for giving. Background Starbuck’s has always had holiday gifts available, but wanted to boost their same store holiday sales. They also wanted to remind consumers of their annual Holiday Angels Toy Drive. Objective Starbuck’s and Starcom decided to use outdoor advertising to boost their same store holiday gift sales and increase the awareness of the Holiday Angels Toy Drive, a
