BACKGROUND La Redoute is a multi-national French fashion and home decor retailer. With mobile as a top business priority, La Redoute kicked off 2016 with a complete redesign of their mobile apps and a fresh, new marketing and communications strategy. CHALLENGE The team set out to increase app installs, engagement and purchase activity across 7 countries, France, UK, Spain, Portugal, Russia, Belgium and Italy. Towards this end, the team set both qualitative and quantitative goals and KPIs. APP DOWNLOADS +130% 1.7+ million BOOST ACTIVE USERS 2.6x TRAFFIC (POIDS) +10% GROWTH NEW CUSTOMERS +10% AVERAGE USER AGE 10 Y ears Y ounger La Redoute's Mobile-Integrated Relaunch Delivers Amazing Performance And Superior Customer ExperienceAfter a thorough review, we chose AppsFlyer because of their

Join for free to read