THE PROBLEM Kroll is in the business of asset investigations, intelligence, risk analysis, cyber security, data breach response, and e-discovery. Their campaign objective was to increase their lead generation for their asset search service by 50% for the year. THE SOLUTION Kroll decided to invest their efforts in the organic search channel. Looking at the BrightEdge dashboards, Parker identied their “striking distance” keywords on page 2 and 3, and looked at how to improve on-page optimization, and increase site content and backlinks. The BrightEdge site recommendations capability identied the specic on-page tactics to address. The campaign metrics were Share of Voice, Visitors, Form Fills, Won Cases, and New Revenue. THE RESULTS Parker and Kroll increased their exposure on the

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