THE PROBLEM Time Inc has 95 iconic media brands that serve 81million online visitors every month who generate ad inventory they sell to advertisers. Time’s content development effort is vast, varied and complex, so coordi- nating SEO efforts is extremely difcult. Time’s SEOs face duplicate content, lack of thematic grouping by keyword, non-optimal internal links, and signicant crawl and redirect errors. The holidays present a signicant opportunity for a media company, but also create narrow time bands in which to enhance and optimize the site for SEO. Travel and Leisure and 4th of July, Halloween, Thanksgiving and Christmas topics represent 9.7 million+ search query volume. THE SOLUTION Binti Pawa, Head of SEO for Time Inc.'s Afuent Media Group, works on such brands as Travel +

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