THE PROBLEM Adobe works to cover as much organic search real estate as possible and does not want competitors or distribution partners to appear above it on the search engine results pages. Quick Answers display at the top of the page and are part of the Google Knowledge Graph that present factual and how-to information on topics with high query volume. The Quick Answer boxes deliver incremental trafc that Adobe wants to capture. THE SOLUTION Kirill Kronrod, Senior Global SEO Manager at Adobe, has gured out what conditions increase the chances of securing the Quick Answer Box. Kronrod uses BrightEdge Data Cube to prioritize the most in-demand topics and phrases and BrightEdge Content Strategies and Universal Results report to track his progress in securing this valuable real est

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