Case Study
Krispy Krunchy Chicken Has Hot Growth in Cajun Comfort Food in Convenience Stores
Krispy Krunchy Has Hot Growth in Cajun Comfort Food Krispy Krunchy Chicken Has Hot Growth in Cajun Comfort Food in Convenience StoresKrispy Krunchy Chicken 2 Convenience stores are known for triggering impulse purchases, something Krispy Krunchy Chicken is all too familiar with. The company, known for its Cajun fried chicken, has been experiencing hot growth by adding 564 new stores in 2015 alone. Ninety percent of these locations are in convenience stores, which means as customers pay for their gas, or pick up candy and drinks, they are also purchasing fresh Cajun tenders, a crispy chicken sandwich or Buffalo wings from Krispy Krunchy. Krispy Krunchy makes it easy for its customers to purchase its menu items. As a result, convenience-store owners integrate these offerings int