Critical Issue The key to Krispy Kreme Doughnut’s brand building effort is their ability to serve hot, fresh doughnuts at convenient outlets any time of the day. T o ensure that customers get the freshest baked goods possible Krispy Kreme maintains a complex supply chain that is managed with sophisticated technology. 100 percent system reliability is required for these core systems. An interruption in system availability could have a seriously negative impact on Krispy Kreme. Results • Facilitated a reliable, continuously available system for improved supply chain integrity. • Error free replication minimizes the amount of effort required for ongoing HA system maintenance. • Reduced IT workload by automating backups. • Protected vital business operations against natural disasters. •

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