This SugarCRM case study details Kreato's journey from manual, fragmented customer data management to a comprehensive CRM solution. Kreato, a Colombian manufacturer of prefabricated concrete products, struggled with quantifying clients and identifying sales opportunities, relying heavily on commercial representatives' individual knowledge and Excel. By implementing SugarCRM, Kreato achieved 100% client coverage and identified 8,800 opportunities. The company significantly improved client segmentation and sales quantification through real data and valuable insights, moving beyond intuition. SugarCRM became essential for their daily operations, enabling timely client follow-ups and identifying purchasing habits, demonstrating its capacity to drive growth and smarter decision-making in relati

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