Industrial manufacturer Woodward adopted SugarCRM to replace Salesforce, aiming to better manage long-term customer relationships and reduce costs. Sugar's ease of use, scalability, and configurability helped unify data, streamline collaboration, and enhance visibility across teams. With real-time access to opportunity data, Woodward now makes faster, smarter decisions, accelerating sales cycles and boosting productivity. The CRM supports trip reporting, revenue forecasting, and centralized operations—empowering Woodward’s global team to deliver efficient service and pursue a cleaner, greener future.

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