Case Study

Kraft Becomes First Advertiser to do Native Advertising in Email

Kraft Becomes First Advertiser to do Native Advertising in Email

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Kraft: Native Advertising in Email Kraft Becomes First Advertiser to do Native Advertising in Email “We are constantly exploring ways to further delight our customers with our delicious recipe content. The recipes that are served to Meredith’s readership using optimization technology from LiveIntent have performed well and met/ exceeded our current benchmarks for customer engagement.” Dana Shank, Kraft Associate Director Advertiser to Run

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