Case Study

LiveIntent Inventory Manager Monetizes Unsold Impressions

LiveIntent Inventory Manager Monetizes Unsold Impressions

Pages 4 Pages

LiveIntent Inventory Manager: Reader’s Digest LiveIntent Inventory Manager Monetizes Unsold Impressions “Reader’ s Digest immediately saw the opportunity to implement a stable ad serving solution for email newsletters through a partnership with LiveIntent. For the first time we could reliably traffic 3rd party ad tags, avoid any click caching and monetize 100% of unsold inventory at rates 5x what we see online.” Mark Josephson, Reader’ s Di

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