KPMG Triples Site Traffic and Grows Reach with Social Integration
KPMG Triples Site Traffic and Grows Reach with Social Integration
4 PagesKPMG sought to increase brand engagement with its new charitable program featuring Phil Mickelson. To do so, they launched a dedicated sponsorship Twitter account along with a microsite displaying real-time Tweets and photos to interact with fans and encourage the purchase of Phil’s blue hat to support charity. As a result of their social media efforts, KPMG generated a 16% engagement rate and 41.5 million impressions. KPMG Triples Site Tra
