Case Study
Kongregate Dramatically Cuts Time-to-Play by Up to 50% for Browser–Based Video Games
KONGREGATE The Challenge Kongregate is one of the world’s leading destinations for people who like to play online games. The game portal only makes money, however, when these users execute in-application purchases to enhance their game experience. Rarely do users make a purchase on the first visit to a game, so putting the users into actual game play as quickly as possible is the most important factor in driving return engagements. “We ha