Essar Oil UK, operating the UK's Stanlow refinery, collaborated with Keytree to launch a digital customer experience as part of its Stanlow 2.0 transformation. Using SAP C/4HANA and SAP Commerce Cloud, the B2B portal enabled customers to place orders online with a seamless, personalized checkout experience, reducing calls to the contact center. The cloud-based platform allows real-time customer insights, supports future scalability, and enhances customer satisfaction. This solution transformed product ordering and provided quick access to business information, aligning with Essar's growth and evolving customer needs.

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