Organizations often adopt cloud technology seeking convenience, scalability, and cost efficiency but face challenges in achieving all three. A new approach, Cloud Cost Optimization (CCO) 2.0, combines AI, automation, and deep insights to enhance value from cloud computing, moving away from reactive and inefficient cost management strategies. Despite the rapid adoption of cloud services and the emergence of FinOps to manage cloud finances collaboratively, many enterprises still struggle with transparency and control over cloud costs, often exceeding their budgets. CCO 2.0 aims to automate optimization tasks, foster a finance-aware culture, and focus on unit metrics for better financial accountability, enabling organizations to break the cycle of inefficiency and innovate more effectively.

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