Case Study

Keyes Motors: It's All About The People

Keyes Motors: It's All About The People

Keyes Motors is a privately held dealer group consisting of nine dealerships in three states -California, Arizona and Nevada. It started as a used car dealership in the late 1940's. Today they employ approximately 900 people and generate over a billion dollars a year in sales. T Th he e C Ch ha al ll le en ng ge e: : “Success in the auto industry all comes down to people. People are what separate one dealer from the next. Before you can have the

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