Customer Story It's All In the NumbersMeet Caster Communications Caster Communications is a full-service Rhode Island-based PR firm specializing in B2B and B2C technology. How Do Y ou Measure Success? As early adopters of social media, Caster Communications knows that the original content it generate for clients leads directly to successful campaigns. But, how do you demonstrate those results? Using the Meltwater app the team has been able to pull real-time metrics that help communicate a campaign? s success. "Do Metrics Better" The challenge in every business is to give your clients what they want and need? and then some. T iming is important, and knowing what competitors are up to helps you remain a step ahead. For Caster Communications, this meant becoming early

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