The Rainsoft Company, located in Elk Grove Village, Illinois sells and installs water treatment systems through a network of approximately 200 independent dealerships throughout the United States and 24 countries. As the retail division of Aquion Water Treatment Products, Rainsoft generates annual revenues of over $200 million. T Th he e C Ch ha al ll le en ng ge e: : In 2005 Rainsoft found themselves at a crossroad. Founded in 1953, they had a

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