Scale quality video impressions to Wome 35+ across desktop and mobile CPG Brand Leverages VideoAmp’s Total Video Platform to Exceed Viewable CPM and Viewability Benchmarks While Reaching It’s Key Target Audience BRIEF A leading global CPG brand wanted to ef?ciently reach women 35+ with an interest in beauty products. Scaling this granular audience while achieving aggressive KPIs was a key challenge. As a result, the brand’s media agency tur

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