Problem How do you get your message to your target audience when your target audience is across the country? Solution Take your message to your target audience with street teams. Background Las Vegas has long been a favorite recreation destination for millions of visitors. Within the past five years, shopping has become a key part of the Las Vegas experience. Today nearly every major designer has a storefront in Las Vegas. While Las Vegas is still widely known as an entertainment destination, it is now attracting more and more visitors looking for a premier resort experience that includes shopping, fine dining and spas. Fashion Week was the ideal place to communicate that message. Objective Timed to take advantage of the crowds gathered for the Olympus Fash- ion Week, this ex

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