KARKO, a leading eCommerce retailer in plus-size clothing, leveraged SALESmanago to address challenges such as personalized customer engagement, reactivating inactive clients, and implementing effective omnichannel communication. The company utilized AI-driven product recommendations, dynamic emails, segmentation, and loyalty program workflows to enhance marketing effectiveness. These efforts resulted in a 4000% ROI, a 17% contribution of SALESmanago to total sales, and a 51% dynamic email open rate, 59% higher than mass emails. Click rates improved by 26%, and the customer base grew by 1120% year-over-year. Future developments include Google Ads remarketing, AI-powered visual product search, and a personalized shopping inbox to further enhance customer engagement.

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