Case Study
Kangaroo Mother Care
#HEALTHCARE #NGO #INDIA www.smaply.com KANGAROO MOTHER CARE PROJECT REPORT AND CASE STUDY This case shows how the Community Empowerment Lab, a global health research and innovation organization, used Smaply to help design a model for scaling Kangaroo Mother Care in rural India. #HEALTHCARE #NGO #INDIA FACTS Aim of the project To reduce newborn mortality in Uttar Pradesh by scaling KMC Number of personas created 10 Number of customer journeys created 12 Number of stakeholder maps created 5 The project team succeeded in involving all necessary parties to work together and better understand each other’s motivations and needs by analyzing their stakeholders’ and their patients’ journey. The project was selected as a national best practice in July 2017. ABOUT THE ORGANISAT