#ENTERTAINMENT #ELECTRONICS #BUSINESSPARTNERS #B2B www.smaply.com GLOBAL ELECTRONICS CORPORATION PROJECT REPORT AND CASE STUDY FACTS Aim of the project Improve business partner service experience across the organization’s B2B operations. Project duration Ongoing as the company has moved away from a project delivery approach to a product development technique based on continuous iteration and learning; the business partner service being their product. Number of workshop participants 20–30 Number of customer journeys created 7 Number of personas created 15 This case shares how a global Japanese electronics company used journey mapping to improve its business to business operations, specifically with external partners. Through a number of service design workshops internal staff

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