JUST EAT and the Battle for Corby - Brands2Life Brands2Life ventured into the world of politics by entering Mr Mozzarella, star of the ads, into the Corby by-election. To announce his candidacy and the birth of the DON’T COOK Party, Brands2Life took Mr Mozzarella to the skies flying him 25 feet in the air over the town using a rocket propelled jet pack! The flight drew in local crowds and stunned passers-by firmly announcing Mr Mozzarella’s campaign trail which also included cheerleaders, balloon artists and takeaway tuk-tuks. As election day arrived, where the “DON’T COOK Party” scored 73 votes, Mr Mozzarella gained hours of live and prime time news coverage (BBC, ITV, Sky News, Channel Four), while also gaining a print reach of over 350,132,611 from articles on BBC.co.uk, The Times, The

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