Case Study / W. Bruford wbruford.com avaya.com Jeweller W. Bruford Enters Cloud Technology Era with Unified Communications Solution Challenges Faced W. Bruford’s legacy in-store server and Panasonic phone system was over six years old and had limited functionality, with nothing more sophisticated than an on-hold button. They were conscious of the age of the phones and wanted more flexibility and scalability to take their business into the digital age. Despite their consistent growth and expansion, W. Bruford had noticed a shift in the retail environment over the last ten years, with more and more transactions taking place online. W. Bruford not only needed a more sophisticated telephone system, they also required reliable wireless connectivity in their three branches. Identify

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