In 2024, unified communications (UC) and collaboration will be shaped by several key trends: MultiCaaS Bundles and AI-Infused Collaboration: Success depends on selling integrated UCaaS (Unified Communications as a Service) and CCaaS (Contact Center as a Service) bundles, while helping customers leverage AI-powered collaboration and content creation tools. Intelligent Meeting Room Technology: Automation in meeting rooms, driven by AI and smart devices, will enhance productivity and streamline interactions. Generative AI: Widely adopted in UC platforms, generative AI assists with meeting summaries, content creation, and personal productivity, though companies must carefully assess ROI and ensure compliance with data governance and security policies.

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