Case Study / The Patrick Automotive Group www.patrickautomotivegroup.com avaya.com Avaya Unified Communications Solution Puts Patrick Automotive Group in the Driver’s Seat The modern retail space doesn’t get much more competitive than automotive sales. Just ask Andrew McClure, Systems and Training director for the Patrick Automotive Group, and a 30-year industry veteran. “The margins and pressures in our industry are such that we need to modernize to survive, and that means embracing technology,” explains McClure. “Automotive sales is typically five-to-ten years behind the technology curve, and a lot of people in the industry fail to recognize that our number-one lead source is the phone customer. So, a modern, full- featured business communications solution is key to staying c

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