Opportunity For the 2014 refresh of the popular Patriot and Compass models, Jeep was looking to increase awareness and consideration by driving quali?ed consumers to Jeep.com to learn more about the latest releases – anywhere, at any time. Leveraging Millennial Media’s cross-screen solution to reach their target audiences across all touch points, and across all screens, was key to the success of the initiative. Strategy Jeep and Univer

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