Case Study
Realizing Native: DFP powers Buzzfeed with cross-screen ad serving, targeting and measurement
1 Launched in 2006, BuzzFeed is a leading social news and entertainment company whose immensely popular website curates viral and shareable online content worldwide. BuzzFeed has always believed that “great advertising is content.” This premise extends to how BuzzFeed monetizes its content – relying entirely on a form of native advertising – specifically, social, content-driven advertising they refer to as ‘social advertising.’ “We create c