Jeep is the first advertiser to use In S kin ’ s bespoke mobile format, PageSkin Edge, on smartphone Objectives ? Maximise brand awareness and drive viewability ? Target Audience: 30 - 50 year olds with young families PageSkin Edge on Smartphone ? Non-intrusive HTML5 branding format for smartphones ? Works in portrait and landscape ? Multiple CTAs incorporated in right-hand creative space ? Brand messaging remains in view Running on smartpho

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